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Is Meta’s New Threads App an Opportunity or a Distraction?

Business

July 18, 2023

About 2 weeks ago, Meta, the company that owns Facebook and Instagram, launched a new app called THREADS, and the internet basically had a field day.

According to Mark Zuckerberg, the CEO of Meta, there were 10 million sign ups in 7 hours, and by day 5, there were 100 MILLION users on the app, which is basically unheard of for a new platform.

I do think a big reason for that is because:

a) The sign up process was SEAMLESS. You basically just sign in via your Instagram account and it just takes care of the rest for you. Honestly, it blew my mind. It was the simplest sign up process I have ever experienced.

b) They have done something that hasn’t been done before, which is that they defaulted to automatically connecting you to your Instagram’s followers and following. This is awesome because if you have an Instagram account, you don’t have to start at ground zero.

But putting all this aside, I know you might have questions.

Questions like, “Is this going to be another Clubhouse, or Lemon8, where there is a lot of hype around it in the beginning, but it just doesn’t gain the traction it needs in order to be a major player in the online space?”

Or maybe you’ve been asking yourself, “Do I really need another app to manage? Is this a great opportunity, or is it a distraction?”

“And if it IS an opportunity, how do I even use it? What do I post? And how much time do I really need to spend on it?”

That being said, I want to do my best and answer these questions for you.

But a little disclaimer here–I am NOT an expert at Threads, nor do I claim to be. I do not think anyone is yet bc the app has only been around for a couple of weeks, however, I do think we can get an idea of what is going to be effective on threads just based on understanding basic human psychology and understanding how Instagram works (especially since Threads is basically CONNECTED to Instagram).

What You Will Learn:

  • What exactly this new Threads app is
  • If I believe Threads has the potential to become a key player is the social media world
  • If Threads is an opportunity or a distraction for you specifically
  • Simple ways to leverage Threads to nurture your audience and grow your community
  • What NOT to do on Threads

Are you ready for this? Let’s dive in!

 What is Threads?

It’s very similar to Twitter in the sense that it is text-focused and a text-based platform, but honestly, I also see it as a “text-based Instagram” more than anything because the interface and the vibe is super similar to Instagram and it’s linked to Instagram. 

I’m not really sure why Meta felt it was necessary to create an entirely new app for it, but it is what it is and I’m sure there’s reasons, but honestly, I kind of like that it’s separate. 

Will This App Stick Around?

I know you’re probably wondering, “Will this app even stick around or is this going to become an app like Clubhouse or Lemon8 where there’s a lot of hype in the beginning?”

I really do see this platform having a lot more potential to stick around and become a key player in the major leagues of social media for a few reasons: 

  1. It’s connected seamlessly to Instagram
  1. 100 million users downloaded this app and created an account
  1. It’s a text-based platform and super user-friendly, especially if you are familiar with Twitter. When I downloaded Threads for the first time, I felt like I was in a time machine and was taken back to 2007 when I was using Twitter.

    I just knew what to do, and I feel like a lot of users have felt pretty comfortable right off the bat, and even if you’ve never used Twitter, it’s a very simple platform. And if you have Instagram, you’ll get the hang of it in no time. Now, obviously there are outliers to this, but that’s just from my observation.
  1. I think content creators have been craving a way to create content that is fast, simple, and also text-based without having to start over again on a new platform like Twitter. When I got on Threads and started using it, I noticed a major shift in my creativity. I have felt very uncreative on social media specifically, and I feel like this way of creating content actually ignited something in me.

    Not only was I creating back-to-back threads and enjoying every second of it, but I also started feeling more creative and wanted to get back into posting on Instagram. It awakened something in me that I thought was long gone, but my excitement for social media wasn’t actually dead. It was just laying dormant, and I feel like now I actually have my mojo back, and that’s really exciting. 

Will there be an Early Adopter Phase like TikTok? 

Now, another question you might have is…

“Do I need to jump in right now to see if I have an opportunity to make a name for myself over there?” 

I can’t say for sure because we’ve never actually had an app connected to another app like this before. I can just give you my observation. 

I do think there might be an early adopter opportunity, but maybe not as much as TikTok, because TikTok was a brand new app. Now, I could be totally wrong here and there could actually be an even bigger opportunity than how it was for TikTok, but there’s really no way to know this early just because it is so new.

However, here’s what I’ve observed from my own usage on Threads. 

Most of my followers on Threads were already followers of mine on Instagram, but I have gained new followers on Threads specifically, and they then become followers of mine on Instagram, subscribers to my email list, and even leads for my offers.

I’ve had a handful of conversations already regarding my high ticket, 1:1 coaching packages, and also my membership…

All thanks to Threads because they weren’t following me anywhere else prior. 

So, do I think there’s an early adopter opportunity? Yes. But the question remains to be, “How much of an opportunity is it?”

 I think only time will tell with that one. 

Is This an Opportunity or a Distraction for YOU, Specifically?

Even though I do think there’s an opportunity here, that doesn’t mean that it’s necessarily the best decision for you.

First and foremost, it is so important to go to the Lord in prayer about this before you make any moves. For me, the Lord gave me the green light pretty immediately, and I felt an excitement stirring in my spirit. But if you’re experiencing a heaviness around it or resistance to it, I think it’s important to ask yourself a couple of questions:

  1. Where is this heaviness and resistance actually coming from? 
  1. If there is resistance coming up, is there fear involved here?

    This question is important because the Lord is not going to give you a spirit of fear. So, if fear is the case, then I would say that is your flesh or the enemy trying to influence your thoughts and decisions.

I will be the first to tell you that if you get a red light from the Holy Spirit telling you to stop, then please stop. That is how you know it is a distraction for you. 

Let’s say you do go to the Lord and you get a green light, but you’re still just a little unsure.

I want to encourage you to go into this with an open mind. Don’t go into this thinking that this is your next big social media strategy before you’ve even played with it. Go into it with the focus of experimenting, having fun, building relationships, and give yourself permission to not like it.

It’s okay if you don’t, and it’s okay if you don’t use it. Just take the pressure off. When you create on Threads, there’s no aesthetic or anything like that right now. There’s not even really an algorithm, so I would recommend that if you are thinking about it and you receive a green light from the Holy Spirit, try it out and see what you think. 

Once You’re on Threads, What Do You Do?

I’m going to give you my best tips after probably making over a hundred threads in the last two weeks and paying attention to bigger creators that are on the app. Again, I’m not an expert here. These are just my thoughts and observations. 

But first I want to tell you what not to do. 

One thing I’ve noticed about Threads is that it is recommended to not just copy what you’re doing on Instagram, whether it be a reel or a carousel, and then paste it over on Threads and call it a day.

It’s just not the vibe over there, and if you do this, you will probably stick out like a sore thumb. 

The key to Threads is to actually look at it like an extension of Instagram. That means your Threads content is an extension of your Instagram content. 

It’s not a carbon copy.

But what does good extension content actually look like? 

Here are some examples:

  1. When you are posting something on Instagram and you want to repurpose to Threads, instead of copying and pasting, think about how you can expand upon your content and spark conversations and/or repost.

    Reposts are essentially like retweets on Twitter and may get you in front of new eyes. Also, comments get you in front of new eyes because right now, if one of your followers comments on your Thread, it will show your thread and their comment to their audience. So, engagement is really important right now for growth on Threads.
  1. Threads is a good way to test what kind of content concepts would work on Instagram. You can quickly see if a content concept is going to perform well on another platform before you spend time hashing it out. 
  1. Use it like you would Instagram stories. This is probably my favorite way to use it right now, and I actually made a thread on this last week about how Threads is kind of how I wished Instagram stories were, because it takes about two seconds to post a Thread, whereas on stories, you basically have to have some sort of photo or video to even post on there. With Threads, it takes two seconds because it’s a text-based platform.

    You can post random thoughts you’re having, behind-the-scenes content, ask questions or poll your audience, and showcase what you’re up to from day to day.

    When you post this kind of content consistently, it will naturally make sense for you to share your offers with the world or for them to come up in conversation with your network.

Now, here’s a little tip for you. Just like with any content, it’s important to remember that in order for your content to be effective, there needs to be some sort of value added to the consumer, especially if you want comments and repost.

What I mean by value is to always make sure your content is either: relatable, entertaining, inspirational, or educational for your audience. 

If it’s at least one of those, then you are adding value, but also don’t get so caught up in all the nitty gritty.

I Honestly Love the Platform

I think it’s safe to say that I am using Threads and I plan to continue using Threads.

I do think there’s a lot of potential here. I love the ease of use, the simplicity and the low pressure feel of creation there. You can absolutely take the pressure off from creating on other platforms like Instagram, but to be totally honest, it just takes a lot more effort to post on Instagram.

Not that I’m afraid of work (lol obviously I’m not), but Threads has a refreshing feel to it, and it’s unlocked creative juices in me that I didn’t know I still had. 

So… 

Catch me on threads. How bout dat? LOLLLLL.

For real find me on Threads. Let’s be friends. It’s just my Instagram username, which is just my name @hannahbrindley.

Pay attention over there because I am planning on hosting a little Threads growth sprint here shortly, and I will be announcing it on Threads and also on my email list, which if you’re not on the email list, I don’t know where you’ve been because it’s where all the cool kids hang out.

If you want to join countless other Faith-Fueled CEOs and learn the biblical, practical and supernatural strategies that will help you monetize your God-given message, get on the email list

I will see you over on Threads and in my inbox. 

Next Steps

If you loved this blog post and you know you are being called to CEO by God, and you want to make sure you’re getting the support you need, you’re being held accountable to live out the call He’s placed on your heart, AND you want to do it fueled by your faith and not by your flesh…

Then I want to invite you to just join us inside of the Called to CEO Collective.

The Called to CEO Collective is a community-driven membership for Christian entrepreneurs who believe in the power of claiming their authority in the secret place AND in the marketplace, and are ready to stand out and $ell out online.

You and your business, brand or ministry will be SO supported when you immerse yourself in the live coaching, curriculum and community.

YES, I said live coaching.

And YES, this is at a low ticket price point.

That said, if you want to learn all the nitty gritty details or go ahead and join us at the current rate, you can do so by heading to www.hannahbrindley.com/membership

Hey Queen!

Encouragement Headed Your Way

Join countless other Faith-Fueled CEOs and learn the biblical, practical & supernatural strategies that will help you monetize your message every single week.

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tell me more!

A faith-fueled life &
business mentor, overprotective dog mom, and disciple of Jesus.

I'm Hannah