Oh my goodness, this episode is GOOD STUFF. We are literally breaking down my proven daily method of operation (DMO) that is going to help you go full-time online in your faith-based business. We are all about taking faithful action, but then surrendering the result to Jesus here.
Today, we are diving deep into the faithful action piece, and I KNOW you are going to get so much out of this episode. Back in the day, when I first started my entrepreneurial journey (and even a bit after that), I spent a whole lot of time doing things that weren’t actually making me money. Because of that, I always felt like I was working 24/7 (yes, that’s an exaggeration but it’s how I felt), I was burning myself out, I was exhausted, and I was feeling like I just wqnted to give up. Since I felt like I was doing “all the things,” but I wasn’t generating income consistently, was feeling a lot of resentment in my business.
Today, I usually work 3-5 hour days. Sometimes it’s less & sometimes it’s more, but that’s usually the average. I have a 6-figure business, my clients are getting incredible results, I’m no longer doing busywork or twiddling my thumbs hoping someone’s going to want to work with me, and I have solid systems in place to move the needle in my business. Those systems are essentially my daily method of operation. It has proven time and time again to be efficient and effective in helping you create a full-time income online. Let’s do this.
Oh my goodness. Welcome to episode 8 of Reclaimed to Reign. What I’m sharing with you in today’s episode is good stuff. It’s so juicy! We are literally breaking down my proven daily method of operation that is going to help you go full-time online in your faith-based business. We are all about taking faithful action, and then surrendering the result to Jesus here. So, we are diving deep into the faithful action piece today, and I just know you are going to get so much out of today’s episode. As usual, grab a notebook and pen because we are going in.
Back in the day, when I first started my entrepreneurial journey and even a bit after that, I spent a whole lot of time doing things that weren’t actually making me money. What this was doing was actually making me feel like I was working 24/7. Yes, that’s an exaggeration but it’s how I felt. I was burning myself out, I was exhausted, and I was feeling like I just wanted to give up. I felt like I was doing all the things, but I wasn’t generating income consistently and that was causing a lot of resentment in my business.
Today, I usually work 3-5 hour days, sometimes it’s less, sometimes it’s more, but that’s usually the average. I have a 6-figure business, my clients are getting incredible results, I’m no longer doing busywork or twiddling my thumbs hoping someone’s going to want to work with me, and I have solid systems in place to move the needle in my business. Those systems are essentially my daily method of operation. It has proven time and time again to be efficient and effective in helping you create a full-time income online.
The very first thing that you must do in order to develop your daily method of operation is that you must understand what your money making activities are. These are activities that actually move the needle in your business. These are the activities that are focused on sales. Your daily method of operation needs to include a sales system. If you do not focus on sales, you do not have a business. Are you focused on profit-generating tasks or busywork? Let’s find out.
Busywork looks like checking your notifications, making graphics, getting caught in the scroll online, making content that has nothing to do with the problem they solve or their target market, having conversations that lead you nowhere, hopping on trends that don’t mesh with your business, and making sure your Instagram grid has an “aesthetic.” Don’t get me wrong – I love a pretty Instagram grid, but is it making you money? No. Am I saying not to do that? No. I’m just saying you want to focus on your profit-generating tasks if you don’t do anything else, not the other way around, which is what I’ve found that most people do.
What do money making activities look like? Money making activities look like coaching your clients, utilizing a lead generation system, implementing an intentional content strategy that leads to conversions, productive conversations that lead to application or sales calls, and conducting the application or sales calls. Personally, I call them application calls but you can call them clarity calls, discovery calls, sales calls, whatever works. Basically, what I’m saying here is that everything that you do needs to have an intention.
How do you determine what your money money activities are? Money making activities come directly from your dream queen journey (aka the client journey). Every part of your dream queen journey is considered a money making activity. But what is a dream queen journey? The dream queen journey, or client journey, is essentially the journey your dream queen has from the first point of contact with you to becoming a client. You can even continue that if you focus on client retention, but for the sake of this episode, we’re just going to focus on the first part. Essentially, as soon as they come in contact with you to when they become a client.
I’m going to give you an example here:
- Sally discovers Hannah after Hannah has engaged with her content (activity: community building).
- Sally follows Hannah. (Sally will make a decision if she wants to stick around within the first 3 seconds of seeing my account, and she will follow me or binge my content or both. Or she won’t. She will make that call within the first 3 seconds of coming to my profile.)
Hannah has a productive conversation with Sally (activity: lead generation). When I say productive, I don’t mean that I’m sending her my link to set up an application call or join my program. I am literally asking her questions to get to know her.
- Sally pays attention to Hannah’s content and reaches out to her for help (activity: content strategy).
- Hannah delivers value to Sally (activity: serving system).
- Sally wants to work with Hannah.
- Hannah delivers even more value to Sally by “selling” her offer (activity: application call aka sales call).
There are four different areas that make up my proven Sales System, which is your Daily Method of Operation, and you can pinpoint them all in the example I just shared: community building, lead generation, content strategy, and service-centered sales.
Proven Daily Sales System
1. Community Building
Instead of “growing a following,” focus on building a community. A community consists of people you actually talk to and engage with. The entire purpose of your profile is to serve people, not blow up your ego. This corresponds with the first two steps of the example I gave regarding the dream queen journey.
Sally discovers Hannah after Hannah has engaged with her content. Sally follows Hannah. Sally will make a decision if she wants to stick around within the first 3 seconds of seeing her account, and she will follow Hannah or binge her content or both, or she won’t. She will make that call within the first 3 seconds of coming to Hannah’s profile.
To do this effectively, you must know who you’re serving and how you serve them. If you don’t, you will find yourself building a community of people that care nothing about your offer. If you don’t know who you are serving, please go back to episodes 3 and 5 of this podcast, because I think those will really serve you well. I mean, honestly, if you don’t know those key pieces, moving forward and doing your daily method of operation will be rather difficult.
Once you know who your Dream Queen (aka your ideal client) is, it’s time to develop a system to build your community consistently every day. This is so important in terms of building your business, especially if you are not landing consistent sales or clients.
2. Lead Generation
Just because someone follows you and likes your post doesn’t make them a lead. It’s obvious that someone is a lead when they reach out to you about your business. But how do you generate leads without them coming to you first? I know what’s probably happening is that you’re sitting around twiddling your thumbs waiting for someone to reach out to you. Now, once you master steps 1 and 3, you won’t have to proactively do this as often, but in the beginning or if you’re not attracting leads or clients consistently don’t be afraid to get a little proactive.
So, how do you do this? You have an authentic, productive conversation. Not the boring ones that are overdone, get you nowhere, or the ones that make you feel like a sleazy salesperson because they lead straight to the sale. We don’t want those. We want authentic and intentional conversations. This coincides with step three of the dream queen journey I shared previously. Hannah has a productive conversation with Sally. When I say productive, I don’t mean that I’m sending her my link to set up an application call or join my program. I am literally asking her questions to get to know her.
Now, I know there might be some resistance around this, which I really understand. But you probably only have this resistance because you don’t know how to do this properly and effectively. Girl, I teach you how to do this inside of FCA! I give you frameworks on how to have these conversations. I give you screenshots of conversations that turned into clients. You get all of that. And every single one of these people will tell you they never felt like they were being sold to. True story. Some of them I still work with and it’s been like a year and a half. Don’t be afraid to do this.
A point I really want to make here is that if you are really wanting to serve and support the kingdom of God, don’t you think having these conversations are a big part of that? The key is that you cannot grasp so tightly to the result or to the sale that you identify the person you’re speaking to as a dollar sign. You do not want to do this. You have to approach it by actually serving them. Trust me, if this is your ideal client, they will welcome your support with open arms. Go into it not trying to sell them something, but instead, loving on them and serving them.
3. Content Strategy
Create content with intention. Create content specifically created to serve your community, but also that is intentionally created to convert. This corresponds with step 4 of the example of the client journey I gave earlier. Sally pays attention to Hannah’s content and reaches out to her for help.
The biggest thing I keep seeing online is that everyone is trying to go viral right now, but all that is doing is growing your ego. I know you want to serve deeply. I’m not saying that content that is created to serve or created to convert can’t go viral – it totally can and I’ve seen it. What I’m referring to is when you’re so focused on creating these trends that you totally throw away your strategy simply to hop on a trend in hopes of going viral. What happens when you go viral on a trend that doesn’t really have anything to do with the problem you’re solving? Nothing. That does not help your business. It does not help you serve the people you’re meant to serve. It literally just grows your ego.
What happens if you do have a really solid content strategy in place where you are deeply your community and you’re also creating content that’s meant to convert? People are going to start reaching out to you. But the thing is, if people reach out to you and you don’t understand how to have an authentic, intentional, productive conversation with them you may lose the sale. Which takes me back to the second part of this: lead generation. Having these conversations are so important because you learn an invaluable skill: how to have intentional, authentic, productive conversations. So, while the goal is to consistently have people reaching out to you, when you are proactively having conversations, you learn real fast how to take charge in these sales conversations in a really beautiful, loving and authentic way.
I teach you both of these things in FCA. I teach you the entire daily method of operation, not just lead generation and content, but I teach you these things so you don’t have to sit around twiddling your thumbs anymore. My question to you is if I told you to go and generate 10 new leads today would you know what to do? I’m not talking about just getting 10 new followers. I mean real leads. Would you know what to do and how to do it effectively? If not, then go to the Lord and ask Him if you need to get inside FCA!
Keep in mind I am closing the doors to the program this Friday, March 25 so please please please, if you are feeling a Holy Spirit nudge right now, please listen to it, do you and your business a favor and take the leap. I do not want you twiddling your thumbs every day anymore. I just don’t want that for you. You’ve got people to serve, and I sincerely want to help you do that.
4. Service-Centered Sales
It’s normal (and recommended) to follow up with a lead after they’ve expressed interest, or they become a warm lead. But when you introduce a system into your sales process, you will be blown away at how “hot” your leads become.
This coincides with steps 5-7 of the example of the client journey I gave earlier. Say I’m having a conversation with Sally in the DMs and we are at the point in the conversation where I am beginning to uncover what is going on with her and her business. When this happens, I’m going to deliver value to Sally. From here, I will follow up with her to see if it helped her and/or if she wants additional support. If Sally wants to work with me I will deliver even more value by “selling” my offer.
Now if there’s one thing I want you to understand here it’s that selling is serving. Let me repeat that again. Selling is serving. Your dream queen aka your ideal client is waiting for you to show up and serve. She is waiting for you to support her. She is waiting for your offer. She wants to pay you. I know that sounds kinda weird, but listen, any time I have ever invested, I wanted to pay them. I wanted them to get paid. Why? Because they’re going to help me solve my problem. Not only that, I want them to get paid for the value they bring into my life. It’s an exchange of value. That is literally the point of sales – an exchange of value.
It literally drives me crazy when people don’t want to see someone get paid for the value they brought into someone’s life. I’m going to tell you right now that if someone does not want to pay you, that may not be someone you want as a client. Your ideal clients want to pay you because they want you to keep showing up and serving.
This is the last step in the sales process before we “close.”
Now that you know how to create your daily method of operation with money making activities, it’s time to take intentional, aligned action towards building your business.
This is exactly why I created Faith-Fueled Coach Academy–to help women like you finally go full-time online in their coaching business with the Holy Spirit leading us both. If you are ready to start and/or scale your faith-fueled coaching business, head on over to www.hannahbrindley.com/fca to learn more about the program, get on the waitlist and/or secure your spot.
And of course, if you have any questions about the program, or just want to talk things over, please don’t hesitate to reach out to me over on Instagram @hannahbrindley or via email at firstname.lastname@example.org.
If you are curious on how I coach, I highly recommend checking my FREE Attract Your Queendom training. This training takes an immersive approach to attracting your ideal client to you, so you can then create content that attracts clients to you efficiently and effectively. I’ve had multiple people tell me this training alone has changed the game for them! If you go through it, please send me a DM over on Instagram (@hannahbrindley) and let me know your thoughts!