join the collective

tell me more!

A faith-fueled life &
business mentor, overprotective dog mom, and disciple of Jesus.

I'm Hannah

How to Know When It Is Time to Pivot in Your Business & How to Pivot Successfully

Faithful Action

April 19, 2022

The truth is, I have pivoted multiple times in my career as an entrepreneur. That being said, I understand how confusing and frustrating it can be when you’re feeling a pivot in your business coming.

If you are in a season where you think you might need to make a shift, or a pivot, in your business, then this episode is for you. We are covering 3 questions to ask yourself when you’re wondering if it’s time to pivot and then 3 tips on how to do it well if you decide pivoting is the best option for you.

Grab your lukewarm coffee, girlfriend, and let’s dive in.

How to Know When It Is Time to Pivot in Your Business & How to Pivot Successfully

Y’all so here’s the thing. I have pivoted multiple times in my almost five-year career as an entrepreneur.

When I first started as an entrepreneur, I started in makeup. Okay, I was a freelance makeup artist. Then I decided, oh, Hey, I want to belong to inspire women and then from there I ended up shifting into network marketing. And then I switched network marketing companies like three times, and then I became a network marketing coach, and then I got certified in life and success coaching.

And then I decided to become a coach for coaches instead of, you know, just network marketing coaching. And then I decided to start incorporating faith into my business and I became a quote unquote, faith fueled business coach to help other Christian coaches. And then, I decided to broaden it even more with this podcast in terms of helping other Christian entrepreneurs.

So yes, I do have a focus of helping faith fueled coaches, especially with Faith Fueled Coach Academy, but I can still, and I do help other Christian entrepreneurs. So that means that I understand how confusing and frustrating it can be when you’re thinking about pivoting in your business. But something I think is important to note is that we are really never going to just arrive.

We’re never going to just have it all figured out for the rest of our lives. We’re always going to be evolving and growing. So that also means our business will always be evolving and growing. You know, I’ve found that it’s very easy to let the confusion of not being clear on your direction keep you stuck and hold you back from shifting or taking action in some way.

But, you know, I’m just being a hundred percent truthful here. There are going to be ebbs and flows of clarity. And I do think it’s really important to embrace the uncertainty, to embrace the unknown, to embrace the days when you’re actually not really sure. And to embrace the fact that everything could shift tomorrow because the truth is, nothing stays the same and that includes your business. 

And so truthfully, what I have really figured out, you know, with the five years of being an entrepreneur, is that the sooner you embrace the shifts and the pivots, the sooner you will have a transformation and an evolution. So that being said, if you are in any season where you think you need to make a shift or a pivot in your business, then this episode is for you.

So let’s go ahead and dive into the three questions I asked myself because we already know I’ve pivoted multiple times when determining if I should pivot in my business. Okay. So the first question I asked myself is, 

  1. Has God blatantly told me I need to pivot, or has he given some confirmations that I need to?

Now, this question is really personal to every single person. It can be different for everyone, right? There are some times when I truly believe God has just flat out told me, I need to shift or to pivot. And there have been some times where I was like, I don’t really know what He’s telling me, but I’m sensing.

And, I’m seeing these different coincidences and confirmations that He’s speaking to me and showing me them. This is going to look different for every single person, because these confirmations are very specific to the person. So these confirmations could be coincidences. It could be seeing the same thing over and over.

It could be you asking a question and then it being answered like really soon, or maybe. Um, so for example, With the podcast, I had a lot of confirmations about starting a podcast. Now this isn’t necessarily pivoting per se, but I received a lot of confirmations where I knew God was leading me to start a podcast.

And so some of those confirmations would be people just telling me I needed to start a podcast. Like if someone has told you, you need to be doing something and it’s happened multiple times. Yeah, that might be a confirmation. I’m just saying. 

So if someone has told you to make some sort of shift multiple times, or maybe you were questioning something in a minute was literally answered not long after you asked a question that is a confirmation also like another confirmation.

I had someone tell me once that they were thinking about  joining FCA. A big part of my brand is actually queens. It’s queens, it’s royalty, and my potential client literally kept seeing crowns everywhere. You know, they weren’t sure if they were a hundred percent going to do it, but they literally kept seeing crowns or the word queen or royalty themed things like a lot within like a 48 hour period.

And for them, that was a confirmation. So that means, the very first question to ask yourself, if you were thinking about pivoting is, has God blatantly told me I need to pivot or has he given some confirmations that I need to do? Take some time to pray on this question or journal it out. Because again, this is something I asked myself and I pay attention to when I am considering pivoting.

  1. What, if anything, is holding me back?

So this question is really useful for me because I know it’s time for me to pivot. If I literally keep thinking about making a pivot for an extended period of time, but I’m holding back based on some sort of worldly fear.

So for example, I was nervous to start my coaching business as a network marketing coach, because I thought I may not be successful enough in my network marketing business that people wouldn’t take me seriously. Y’all this was not true. This was literally a lie from the enemy. And I resisted starting my coaching business for a hot minute.

I had been thinking about starting a coaching business for at least a year before I actually got the nerve to do it, actually, I think it might’ve been closer to a year and a half or two. I don’t really remember the exact dates right now, but it was a year or two of me holding back based on this. Now another example of this is when I was considering, you know, infusing faith into my coaching business because I did not start out coaching my being a faith-filled business.

When I first started coaching, I didn’t incorporate faith into my business at all. I posted things every once in a while, I think, but not a lot. So when I started thinking that I needed to start infusing faith into my business, I was afraid that I might push people away for talking about Jesus, because at the time I had a ton of people in my community who very blatantly did not believe in Jesus.

Now the reason I know it’s time for me to pivot when this happens is because I know fear of man or putting myself down is not of God. Any fear where you were afraid of something in this physical world is not from. You know, I also knew that God was calling me to share more about him and me holding back because I was afraid of scaring people away.

Wasn’t a direct lie from the enemy now, truthfully, I think this is one of the biggest lies the enemy spreads because the enemy literally wants us to keep our mouth shut about Jesus. And in order to do this, he is going to be as deceptive as possible. So he is going to try to use our love for people and our desire to evangelize others against us by basically manipulating us to keep our mouth shut because y’all the entire purpose of our life is to know Jesus and to make Him know..

And if the enemy is telling you to keep your mouth shut about Him, you have got to recognize that that is a lie. Now, do you have to do this in your business? No, I do not believe that. I do believe that God calls each of us to play different roles in the body of Christ. But girl, if He is calling you to share more about Him in your business, do not hold back.

Because you could literally bring someone to Christ or start a ripple effect of bringing others to Christ, just from talking about Him. You see the really beautiful thing about God and the Holy Spirit is that the Holy Spirit is going to flow through you. And the Holy Spirit is going to shine for you and others, even if they don’t know Jesus they are going to be attracted to you because of the Holy Spirit.

It won’t be because of you, it’ll be because of the Holy Spirit. So do not let the enemy lie to you about this. Do not believe those lies any more. Okay. So again, the recap of the second question was what, if anything is holding me back from pivoting, this is going to help you uncover some fears. 

If you have any other reason that might be holding you back? Maybe you find out that God really is telling you not to pivot. And this will especially be revealed to you. 

  1. What is my intention for pivoting? Is my intention fueled by faith or by flesh?

Now, this is a pretty deep question, right?

And I’m going to go ahead and tell you right now that you may have to do some deep prayer, some deep journaling around this. So you can be really clear with this question and with your intention. So for me, every single time, I’ve asked myself this question, which y’all, I’m going to tell you right now.

There have been times where I have not pivoted. I have had shiny object syndrome and I have not. So, this is essentially identifying why you were thinking about pivoting. Are you thinking about pivoting because of shiny object syndrome or because you think the grass is greener over there or because, you know, you’re thinking about money or legacy or you’re thinking about self.

Or are you considering pivoting because you truly want to grow the kingdom of God and fulfill your purpose for the kingdom of God. What is your intention with pivoting? This is a crucial question because I think a lot of the time the enemy can lower you to make decisions based on your worldly desires.

So just be very mindful of this. Now, if you find that perhaps you’re having a case of shiny object syndrome, or you are being fueled by your flesh, as opposed to faith, then I would recommend spending some additional quality time with the Lord, you know, because really, and truly it’s all about making sure your intentions are.

Now there have also been times where I have been on the right path or I was about to pivot into my business and my intentions weren’t pure. And I had to check myself, I had to repent. I had to get back in alignment with the Holy Spirit. Because there are times you’re on the right path, but your intentions aren’t pure as well.

So you just have to make sure that this is in alignment. Once you go through this and you ask yourself these questions and you’ve determined that it may be time to pivot. Please take the time to be with the Holy Spirit and pray on your next move and how to implement this pivot. Then once you do that, it’s time to walk in faith and not in fear.

Let go of that fear. You were holding onto before, because He is calling you to this. He is calling you to this shift, do not be afraid to take that next step. So that being said, once you determine that it’s time to take action. I have three tips for you to essentially pivot successfully or to pivot well, so the very first tip I have for you, which probably comes to no surprise is to please 

  • Determine how your pivot is going to align with your ultimate mission and purpose that God has called you.

So as a God centered entrepreneur, it is so important to keep Christ at the center of your life and your business and truth be told it can be so easy to get caught up in this strategy that we ignore the connection we have with the Holy Spirit and make ourselves the center of our business. I have done this time and time and time again.

I am not perfect by any means. And I have had to consistently repent and bring myself back in alignment with the Holy Spirit, because again, I am human. I am not perfect. So please, please, please. As you are pursuing your calling, which is your business at this time, please make sure that it aligns with your purpose.

And your mission, which is to know God and to make him known. Now that was the first tip. Second tip. This is more of a tangible tip.

  • Begin putting feelers out with simple content. 

So I know for me, when I started pivoting. You know, there have been times where I have just gone out and I have done it.

I haven’t put feelers out. I just made an announcement post and that is great. But there have also been times where I have put feelers out with very simple content where I started in stories, you know, where I put polls out just to see, you know, what people would think if I started doing. No, if they would like to see this in my content, you know, and then I would start sharing others’ content before I started creating content around this myself.

Now, this is very specific. If you know, you are shifting your ideal client, are you shifting your needs? No, I have personally found this really, really helpful because it’s not like you’re taking this big, giant step. You’re just putting feelers out there. Like you’re just taking one step and just also not just for you, but it’s also really great for your audience.

You’re warming up for a shift or for each change. Now you can start in stories and then you can actually move to a grid post here and there. Now, this is what I did when I first started coaching, I started sharing a little bit more about the behind the scenes in business. I started sharing a little bit of business tips as opposed to the typical makeup posts, because I wasn’t with a makeup network marketing company, but I would normally make, so I slowly started incorporating that kind of content into my strategy.

I also did this when I was thinking about infusing faith into my business. I started with my stories. I just started talking about Jesus more. I started showcasing my Bible study. And then I started asking questions and stories like, you know, would you like to learn a little bit more about my faith?

Would you like me to talk more about my relationship with Jesus here? Would you like to see more of this? And so it started warming my audience up for this. Moving on to the third tip I have for you is that if you are pivoting, 

  • You will want to redefine your idle clients, pains, fears, and desires. 

This does depend on how much of a pivot you’re making. But personally, I found that with every pivot I’ve made, I’ve needed to reevaluate my ideal client’s pains, fears, and desires. Now the pains, fears, and desires of your ideal client are talked about a lot in the online space. I’m here to remind you, this is truly so important because understanding the deep and surface level pains, fears, and desires of your ideal clients will ultimately help you create exceptionally valuable content for.

Essentially, you will be able to attract your ideal clients to you much more efficiently and effectively if you know their pains, fears, and desires, but I’m just putting this out there. The key is that you also have to learn how to communicate that you understand them in your conversations with them and in your current situation.

Next Steps 

And that is it.

Those are the 3 steps that you can implement today that will help you keep your eyes focused on Jesus & step away from idolizing the things in this world.

As a recap, they are:

  1. Gain awareness & repent
  2. develop your own queen routine with the 7 p’s
  3. take your thoughts captive and replace the lies with the truth

Now that you have your steps, it’s so important to continue to keep your eyes on Jesus, breakthrough self-sabotage and spiritual warfare, and find a community of like minded Christian women who just GET IT.

That’s why I created the Reclaimed to Reign Membership– to help women like you FINALLY get to the root of the problem, let the Holy Spirit fully guide you in your life + business, and stop listening to the lies the enemy continues to whisper in your ear.
If you would like to get a feel for how I teach and are desiring to dive deeper into your relationship with Jesus as you are growing your faith-based business, check out my FREE 3 Day Devotional Series for Faith-Fueled Female Entrepreneurs called ROOTED.

Hey Queen!

Encouragement Headed Your Way

Join countless other Faith-Fueled CEOs and learn the biblical, practical & supernatural strategies that will help you monetize your message every single week.

share this post:

Leave a Reply

Your email address will not be published. Required fields are marked *

join the collective

tell me more!

A faith-fueled life &
business mentor, overprotective dog mom, and disciple of Jesus.

I'm Hannah